GS1 US GTIN

A GS1 US GTIN is the key to unique product identification. It’s a unique number issued by GS1 US that identifies a single retail product in the supply chain. When you license GTINs from GS1 US, your company is also identified as the sole brand owner of that barcode.

If you are unsure of the number of GTINs/barcodes you may need for your retail products, use the Barcode Estimator tool. Companies that need to identify medical devices, pharmaceutical products, variable measure products or mixed cases as well as companies that intend on producing coupons must license a GS1 Company Prefix rather than a GS1 US GTIN.

How to Add a GTIN to Your Cart: 

• To the right, enter the Brand Name associated with the GTIN/barcode that should appear with the description of the product. The brand entered here will be listed as the brand name associated with the product in our GTIN Registry. (If your product falls under a brand that is different than your company name, be sure to identify the Brand Name with the Product Description on the right. There will be a place to provide your Company Name during checkout.)
• Enter the Product Description associated with the GTIN/barcode that should appear in our database. The Product Description helps retailers and marketplaces to know more about your product.

Repeat for every GTIN you want to add to your cart. If you need more than 9 GTINs, you might want to consider licensing a GS1 Company Prefix.

When you’ve added the desired number of GTINs to your cart, click on the cart icon in the upper right-hand corner of the screen to complete your checkout. Be sure to provide the full, legal name of your Company as you complete the checkout process – This is the name of your Company that gets registered with the GTIN.